Vertex Residence

Nestled in the heart of Mayfair, the Vertex Residence finds its home in the charming enclave of Shepherd Market, a locale that exudes understated elegance. Embracing the ethos of 'precious but not pretentious,' a seamless reflection of our client's brand, our design meticulously weaves this sentiment into every facet. Balancing historical allure with modern sophistication, the use of vintage and military-inspired furnishings imparts a sense of timeless charm, ensuring the space maintains a refined aesthetic without veering into the realm of gimmickry.

Throughout the space, tactile materials bring that duality to life. Aged brass hardware softens against tailored panelling; plush velvet upholstery adds depth alongside crisp monochrome walls. Original Morris & Co. wallpaper hints at a British design lineage, reimagined through a modern lens. The design choices are quiet and purposeful, as if they’ve always been part of the space.

Downstairs in the boutique, a military motorbike rests beneath a sculptural glass chandelier as a nod to the brand’s military heritage and mechanical precision. Upstairs, a moody private bar and office are wrapped in deep green and punctuated by warm light, designed to feel like the most exclusive and intimate Mayfair members club. It’s a space that doesn’t ask for attention, but quietly earns it.

Storefront window displaying Vertex Watches logo, with a black sign that reads 'VERTEX EST 1912.'
A sign for Vertex, established in 1912, hanging indoors with a gear-shaped frame around it.
A cozy corner of a room with dark green walls, a vintage-style lamp on the wall, a window letting in natural light, a black-and-white portrait of a man in a military uniform, a teal sofa with cushions, and some flowers in the foreground.
A cozy sitting area with a teal velvet sofa, a round glass coffee table, a vase of purple and orange flowers, and framed watches on the wall. There are two lamps with warm light, and a black-and-white portrait on the window ledge.
A glass shelf holding a crystal decanter filled with amber liquid and several matching glasses, with a dark background and metal frame.
Framed pictures of watches and a small framed image or poster on a dark-colored wall near a window, with a blurred bouquet of flowers in the foreground.
Wall decorated with framed vintage watches, illuminated by a wall-mounted lamp with a floral lampshade, with a vase of colorful flowers in the foreground.
Vintage military motorcycle displayed in a room with dark wood paneling, staircase, and framed artwork on the wall.
Glass display window with the logo and name of Vertex, a watch company, and the text 'Est. London 1912'.
A black bookshelf with a potted ivy plant on top, a book, a wallet, and a framed black-and-white portrait of a man smoking a pipe. Behind the shelf, there is a beige wall with a framed poster or art print and part of a plaque or sign.
Shelf with vintage camera, books, framed photo of a man with glasses and pipe, and various vintage items.